Webflow templates, i.e. ready-made templates that you can use to easily build your website, offer you many advantages. In this article, we'll show you when Webflow templates are right for your brand, which selection criteria are decisive and our top 5 Webflow templates that we work with. You'll also learn why they can still take a lot of effort and when you shouldn't use templates.

When Webflow templates are right for you

Do you have a small business but don't have the budget for an individual design? Then Webflow is just the thing for you: Especially if your web designers still have little experience with Webflow or implement semi-individual website projects for customers, the Webflow templates are perfect for getting familiar with Webflow and its website builder and learning about the functions bit by bit.

But the templates also offer another enormous advantage: Since they already specify the basic page structure, a lot of work and time can be saved when working with templates. Webflow templates therefore offer you a framework with a basic design, which can be easily adapted to your own wishes and ideas.

This ultimately allows your website to go live a lot faster and cheaper, so that you can focus fully on the things you do best.

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Selection criteria for a Webflow template

So you're still at the beginning of your start-up, want to save time and money and don't have any expertise in web design yet? Then Webflow templates are the right choice for you. But how do you choose the right template for your brand? Here are some selection criteria that you can use to determine whether a template is suitable for your business or not.

Does the template fit my industry and my company?

Finding the right template is often not that easy: It must not only fit your industry, but also represent your company precisely and authentically.

This starts with the colors and fonts: Does the design of the template match your logo, your corporate design? If you can answer this question with 'yes', the template is a good match for your brand.

Does it have the features that your company needs?

Webflow offers a variety of templates that can be used for various purposes. If you run an online shop, for example, adding a shopping cart and a payment system is relevant for you.

If your focus is on your blog, your template should of course support this feature. So make sure that the template has all the features and add-ons that you need for your business. If possible, later retrofitting usually involves a great deal of effort and costs.

How much does it have to be adapted for my company - is it even worthwhile to use it?

In line with the previous criteria for how well the template fits your company, you should also make sure that the template does not have to be adapted too much to perfectly represent your brand.

If you find that too many changes need to be made to meet your needs, the template might not be a good enough fit for your business. Be aware that every change involves time, effort and, of course, costs.

Is the template also optimally adapted to respond?

Before you decide on a template, you should also check whether its responsive web design is also optimally adapted to the needs of your business. This means whether the template is capable of adapting to different devices such as desktops, tablets or smartphones and thus to different screen sizes and formats, so that the content is displayed in a meaningful and understandable way.

So think about which devices your target group tends to use to access your website most often and make sure that the template is designed for this.

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The top 5 Webflow templates

Webflow templates are therefore a brilliant way to help you get your website with little time and effort. Here is a brief overview of the top 5 Webflow templates that you can use to take your business to the next level.

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1. Photozai

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Photozai is a fully responsive Webflow template, which is perfect for websites related to photography. The design is very modern, adaptable and offers all essential CMS and e-commerce functions.

Photozai is well suited for strong visual content and offers many eye-catchers, such as animations and hover effects.

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2. Collab

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Collab is a SaaS Webflow template designed to generate conversions from visitors to your website. It offers a clean, simple design with color accents and plenty of room for interactions and CTAs.

Collab is easy to navigate due to its simple structure and is ideal for websites with lots of content that can be displayed in countless formats.

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3. Realco

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Realco is a very high-quality, clean Webflow template, which is particularly designed for e-commerce. It is well suited for real estate companies with lots of visual content.

Realco is particularly speed-optimized and highly responsive and is therefore suitable for display on all devices. Bonus: Realco's image templates are all fully usable for commercial use.

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4. Odyssey

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The Odyssey Webflow template has a very modern and urban design and is perfect for hospitality websites such as restaurants, bars, cafés and many more. Odyssey is also fully responsive and offers many options for CMS.

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5. aral

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Aral is a simple template that is perfect for blogs or agencies. Its simple design with minimalistic animations makes it very versatile and is therefore super adaptable to your business.

Aral can be easily adapted to your brand with just a few adjustments and is therefore quickly ready for use.

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Why a Webflow template often still requires a lot of effort

You might be thinking, 'Nice, then I can open my website by the way! ' In fact, Webflow templates can save you a lot of time and effort. However, they can still involve a lot of effort, especially at the beginning, so that time and work must be invested first.

One reason for this is that templates cannot be used 1:1 right away. As mentioned above, they must always be adapted to your own requirements and needs of your business. These should be done carefully, as they are the basis for the success of your website.

Webflow is also a very intuitive tool with a steep learning curve, but a certain amount of basic knowledge is required to make adjustments and changes at the beginning.

We have often seen that customers start to customize templates and then end up spending more time and money than if this is simply a Webflow agency would have taken over for them.

It is therefore important that the template is a very good fit for the company.

If your website wants to use advanced features such as animations, complex blogs or CMS components, the implementation sometimes requires expertise and custom code. Therefore, it often makes sense to use a Webflow agency Talk about your project beforehand so as not to waste money and time on the project.

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When you shouldn't rely on Webflow templates

As you can see, Webflow makes it easy to implement a variety of projects, saving time as well as effort and money. But in which cases should you rather not use templates? Here are a few reasons to personalize your website.

If you want to grow and build your brand

Especially if you want to grow with your company and build your brand in the long term, a Webflow template is not suitable for you. Because: Growth always means change. If your company grows, your website will also automatically grow — and this is only possible to a very limited extent with templates.

Instead, you need a scalable website solution that can grow with your company. This simply means a website that can expand and expand at will. You can achieve this with an individual website, which you first have to build from scratch, but is designed for long-term use.

If you need a lot of individual adjustments

When designing your own website, it goes without saying that it should represent the company in a unique way. It is therefore only natural that the existing templates of your brand must be adapted accordingly.

However, at a certain point, it no longer makes sense to work with templates. The more individual you want to design your website, the more it makes sense to completely redesign it. Otherwise, at some point, you run the risk of investing more resources in template changes, from which you could just as well have built your own individual website.

If you don't want to take the risk that someone else has the same side

In order to position yourself on the market and stand out from competitors, your brand must be unique - the same applies to your website. With 3,500,000 designers worldwide using Webflow, there is therefore a high risk that other companies or even competitors will use the same template for their own website.

This also increases the risk of being confused. To avoid this, an individual design offers you almost unlimited options to make your website as unique as possible.

If the template doesn't fit your business perfectly

Your website is the figurehead of your business - so it is extremely important that your target group immediately recognizes what you stand for with your brand and that the design reflects this exactly through your website. This first impression is often decisive for whether you can generate conversions later on from visitors to your website.

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So how does this work if the template you're working with can't represent your brand? The answer is simple: Not at all. In this case, too, it is advisable to use an individual design better in order to be able to present the special features of your business optimally and in your own way.

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